Film maker Guy Ritchie has been granted planning permission to provide overnight lodges for ‘wealthy’ guests at his famous shoot at his exclusive £9 million Ashcombe Estate.
Wiltshire Council yesterday agreed he can amend a previous scheme in the 1,200-acre grounds at Ashgrove Farmstead, Tollard Royal, near Salisbury.
A document sent to the council said the ‘estate must compete nationally and increasingly must appeal to the international wealthy’.
“The estate needs the ability to provide accommodation the day before and after a shoot with partners if required.”
It said ‘in some key respects the estate now needs to improve its offering to remain in the top league’.
”The Ashcombe shoot has a national reputation and has been able to charge premium rates.
“However, the days of the relaxed shoot are now over and while the top end of the shoot market has survived, the downturn competition is now intense. Paying guests have become very much more discerning when deciding how to spend their money.
“A day on a premium estate now costs more than £15,000 and for that the standard of accommodation, food, game condition, quality and variety of drives needs to be of an ever increasing standard.”
It said: ”To match the competition, the Ashcombe shoot needs to provide shoot lodge accommodation for visiting guns with the appropriate facilities for secure gun storage.”