An organic farm is following its commitment to promote and sustain a healthy environment.
Pertwood Organic Farm near Hindon has launched a 100% organic muesli online. Packaged in a recyclable box and biodegradable inner bag, the team said it is catering for the mass of consumers who demanded their favourite organic breakfast cereal was made available again as it was no longer sold in supermarkets.
The re-introduced fruit and seed muesli contains no added sugar or salt and is totally wheat-free, made from 100% British organically-grown cereals. Consumers also asked for a bigger volume of muesli in each box.
Pertwood Organic Fruit and Seed Muesli is in a 1kg pack, instead of a 650gm box. The online price for 1kg of Pertwood Fruit and Seeds Muesli is £4.95. www.pertwood.co.uk
Support the farm’s environmental principles, a leaflet detailing some of the wildlife initiatives is included inside every box. Locals can buy the cereal directly from the farm.
All profits from cereals are directed to the Pertwood conservation programme.
Pertwood is the second oldest and one of the largest organic farms in the UK, located on 2,600 acres of ancient downland. Growing oats, barley and other cereal crops, the soil is organically fertilised by the farm’s beef cattle and a flock of about 1,800 sheep.
With more than 30 years of traditional organic farming, Pertwood has a wealth of wildlife residing in the unspoiled, chemical-free environment. The RSPB is keenly involved in monitoring the large variety of wildlife species that make this location their home.
The working farm has the largest corn bunting population in the UK, where raptors, nightingales, skylarks and many other species reside in harmony. Deer, hare, foxes, badgers, a large range of beetles, bugs and other crawling creatures are a testament to the natural health of the soil.
With a team of experts, a butterfly bank was created by growing butterfly-friendly plants, and adding more species for the farm and region. In late summer and into autumn, the farm was a riot of colour, thanks to the wildflowers planted along the farm’s border with the A350, the main road between Warminster and Shaftesbury. This proved a tourist attraction.
Pertwood’s history is documented as far back as before the Norman Conquest. At the Domesday survey of 1086, it was held by Geoffrey de Mowbray, Bishop of Coutances. It later became the home of the Earls of Gloucester, which it remained until the early 15th century.
Today, Pertwood Organic Farm continues to pay homage to its
historical past and the owners and team are deeply committed to preserving its heritage now and into the future on the 2,600 acres of downland.
How is the muesli made?
The muesli is mixed by the farm’s small, independent food packing company in mid-Wales, chosen because they can reliably produce an organic product that sits well with the principles of the way the farm is run.
Have innovations been made to change the way it is was produced?
Organic basics are unchanged: the care we invest in the environment is paramount. Harvesting cycle spreads over a number of weeks, depending on what was planted and when. Oats, rye and barley are the key crops, but sunflowers are ready later in the year.
How does the weather cycle affect the harvest?
Any farmer will say: you have to work with what happens!
What differentiates your brand and product from others?
It’s the purity of an organic cereal, from a farm that cares passionately about wildlife and the environment. At the moment, the team is investigating other possibilities.