A dazzling canopy of colour will greet locals, shoppers and tourists in Salisbury city centre.
From Wednesday, July 17 until the autumn, a spectacular art installation of 90 umbrellas will be suspended in the air above the High Street.
The multi-coloured brollies shelter ten illuminated doves, inspired by Michael Pendry’s installation Les Colombes, on display in Salisbury Cathedral until July 22. The doves fly among the umbrellas, each carrying a message of hope and peace.
Salisbury Business Improvement District (BID) have organised and invested in the display hopefully to become a talking point and to encourage visitors and locals to visit the city centre.
Supporting partners are VisitWiltshire, Salisbury City Council, Salisbury Cathedral and Swindon & Wiltshire LEP.
Kara Rogers, BID Marketing Manager, said: “Our businesses have had a tough year, but this installation will encourage new optimism, adding another vibrant splash of colour to our beautiful medieval city.
“The installation will be put up overnight, so we’re looking forward to seeing the surprise and delight of people when they wake up to find our High Street transformed. They should be great, come rain or shine!”
To launch the installation, a celebration under the umbrellas on the High Street is on launch day, from 5.30pm. Café Rouge is providing a complimentary drink and canapés and music is by acoustic duo LimeLyte.
Salisbury BID want people to share comments, photos and video clips of the umbrellas using hashtags #salisburyumbrellas and #salisburycityofdoves.