Warminster’s Three Horseshoes Walk shopping centre has bucked the national trend with shoppers.
The number of visitors has risen by 0.55% year on year – above market trends.
The NewRiver-owned town centre mall‘s increased footfall for the three months ended in December was in contrast to a regional fall of 5% and a national fall of 4%, despite growing competition from online shopping and larger towns in the area.
The owners NewRiver, as part of a hands-on asset management strategy, have reduced retailers’ occupational costs of rates, service charges, insurance and marketing to ensure rents are sustainable.
Specsavers relocated from the high street and negotiations are on-going with two national retailers.
Three Horseshoes Walk centre manager Peter Ruscoe said: “The figures endorse the hard work the council, NewRiver and the local team are doing to attract more customers into Warminster town centre. One of the key driving forces for the increased footfall is the free three hours customer parking which Three Horseshoes Walk provides seven days a week.
“Great improvements to the mall and our good mix of tenants provides cost effective shopping for a range of family needs.
“New signage, planters and decoration during the past year and our relationship with the town council will play a vital role as we continue to provide a family-friendly place to shop, and be an intrinsic part of the Warminster community.”