Gift card launched to pep up city spending

Gift card launched to pep up city spending

Family, friends and staff can be treated to a special local gift – the Salisbury Gift Card, out now.

Launched on Monday, June 11, several high street names invite shoppers to support Salisbury through the first-ever city centre gift card.

The card, an initiative by Salisbury Business Improvement District (BID), hopefully to encourage local spending, can be used at more than 100 shops, restaurants, cafes, hotels, salons, entertainment venues, and attractions.

National brands include Marks & Spencer, Debenhams, Topshop and McDonalds, and many local businesses include JAS Hair Salon Pritchetts Butchers, Hendersons Artisan Bakery, Shirley Snells Florist and Salisbury City Hall.

The gift card is similar to other branded store gift cards, pre-loaded with spending options from £10 up to £500.

The card can be purchased, from today, Thursday, June 7, at www.salisburygiftcard.co.uk and BID offer free delivery for the launch. The Information Centre (Fish Row) or Salisbury Playhouse (Malthouse Lane) also sells the cards.

Shoppers can readily see if a business is taking part as they will have a branded window sticker on display, or you can visit the Salisbury Gift Card website for a full list of participating businesses.

“This initiative is about encouraging local people, commuters and visitors to shop in the city and to support our local businesses” said BID Chief Executive Robin McGowan.

“It’s the first ever Salisbury city centre gift card and it’s deliberately intended to encourage more people in and keep more consumer spend in our city in light of recent events.

“As well as promoting it ourselves, we encourage employers within easy reach of Salisbury to consider offering the card to their workforces as an ideal employee incentive or bonus.”

Salisbury BID is funded by more than 500 city centre businesses who pay an annual levy which is invested into projects and services that support economic activity.

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