Late-night economy re-lit at nightclub

Late-night economy re-lit at nightclub
By Will Bradley

The team at The Chapel Nightclub, an iconic building in the historic city of Salisbury, is hoping to attract more people to the premier night entertainment venue this summer.

Adam Batchelor and Matthew Cusens have been busy arranging a variety of new events to keep regulars and to attract new members to the nineteenth century chapel.

“The city’s late night economy isn’t dying, it’s just constantly changing and we’ve been changing with it for 20 years,” Adam Batchelor, manager of The Chapel told Valley News.

The large nightclub has recently introduced a ‘happy hour’ from 8pm to 11pm in the adjacent Vestry Bar, with the aim of keeping people in town and adding to the growing, early evening night-time economy in Salisbury.

“Drinks will be £2.50, and we are bringing back our infamous sweet-flavoured vodkas, hoping to attract a mixture of people.

“It will be a fun, relaxed, cheap environment for people to start their night out. There will be a live DJ from 9pm and beer pong available,” Adam explained.

Adam and Matthew are keen to dispel the myth that a night out in Salisbury has to be expensive.

“There is always a way to have a cheap night out if you want one, we offer free entry early evening and we regularly have drink promotions.”

“The introduction of a three hour ‘happy hour’ should also greatly reduce the cost of going out,” Adam added.

Entry to The Chapel is free for all customers already in The Vestry before 11pm; students get in free to the main club before 12.30am on Fridays and Saturdays and free all night long on Thursdays.

“A night out in Salisbury doesn’t have to be a massively expensive, all venues in Salisbury have special offers, you just have to ask!” Adam stated.

Saturday night remains the busiest night at the city centre club, with visitors from all over the South regularly attending.

“The session is spread across all three of The Chapel’s rooms with resident DJs, artists and entertainers providing something that people across all ages and demographics can enjoy,” Matthew Cusens explained.

“Music-wise we cater for all by going through the decades; we believe we have a good mixture of clients as all age groups feel welcome,” he added.

The nightclub is also returning to collaborate with Salisbury Racecourse on July 29 for the fifth time.

After an afternoon of seven races at the Netherhampton track, the course enclosures are transformed into an open-air nightclub with the DJs on a balcony opposite the racecourse stands and lawns.

“We always put on a good show, and it reflects to a larger audience what we offer at the city club,” Adam explained.

“We want to bring out more people into Salisbury, and we are regularly putting on new events and offers to attract more local people,” Adam added.

The ambitious duo is doing plenty to reverse the nationwide trend of declining nightclubs.

“Nationwide, the nightclub industry is struggling; however we are doing our best to buck the trend – we are linking up with external promoters from all over the south coast to bring a wide variety of events which can be found on our website.”

“We have a wide target audience at The Chapel as we are a multi-entertainment venue, capable of doing anything including weddings, Zumba, salsa and speed dating,” Matthew said.

The venue is also available for private hire for alternative nights.

The large nightclub is bringing back nightclub nights for 11-to-16-year-olds this summer, the first event held on June 23. Tickets are available for purchase on www.fatsoma.com.

“It’s going to be a nightclub atmosphere in a safe, alcohol free environment where young visitors can get dressed-up and be treated like adults,” Matthew added.

For more information visit: www.chapelnightclub.co.uk

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